We create business software solutions for small to medium-size service companies that are engaged, typically, in the business of appliance repair, HVAC service, pool and spa service, electronics, plumbing, electrical, or garage door repair. We cater to any company whose primary mode of operation is performing service calls. Our clients range in size from one-man shops to companies with as many as 80 technicians. Learn (or review) basic fundamentals regarding electrical theory and appliance repair. We’ll discuss and help you understand the various terms when reviewing a wiring schematic along with how to properly use a voltmeter when diagnosing appliance issues. Induction Cooking We create business software solutions for small to medium-size service companies that are engaged, typically, in the business of appliance repair, HVAC service, pool and spa service, electronics, plumbing, electrical, or garage door repair. We cater to any company whose primary mode of operation is performing service calls. Our clients range in size from one-man shops to companies with as many as 80 technicians. Learn (or review) basic fundamentals regarding electrical theory and appliance repair. We’ll discuss and help you understand the various terms when reviewing a wiring schematic along with how to properly use a voltmeter when diagnosing appliance issues. Induction Cooking This class is designed to assist a first-time ASTI attendee to make the most of their ASTI experience. This short class will provide tips to navigate the classes available and set your schedule to attend the classes that align with your goals for collecting information during the convention that you can implement in your company. We will help you determine the best track available and how to use the ASTI App. If you have a plan for what you want to get out of the ASTI, you will be more likely to succeed. Annette grew up in a small family-owned business environment as her parents owned a Radiator, Welding and Fabrication business. She went to high school and nursing school simultaneously and graduated high school with a nursing degree. She has worked in the nursing field for over 30 years and currently works as a utilization management nurse and teaches Basic Life Support to healthcare providers. She married Manny Ortega in 1990 and has been part owner of Ortega’s Appliance Service since its inception in 1993. She has enjoyed watching the company grow and prosper through many challenges. Annette is often the sounding board for her husband Manny Ortega who is the current Vice President of The United Servicers Association. Experienced Technician and Business Owner with a demonstrated history of working in the consumer services industry. Skilled in Negotiation, Budgeting, Business Planning, Operations Management, Appliance Service and Refrigeration Technology. Strong business development professional. Spent over 30 years in manufacturing with last 17 years in operations of wire harnesses for appliances and automobiles. Purchased Sloan Appliance in Columbia, SC in April, 2010. Grown from 9 technicians to 17 in that time. BS in Accounting and MBA from Clemson University Married with two grown children Corrine Caruso has been co-owner of Solar Refrigeration & Appliance Service, Inc., along with her husband Tony, since 1984. Throughout her career, Corrine has served the industry in a number of capacities. She is the former President of the Appliance and Electronics Association of New Orleans, where she was the first woman to hold that role. She is a current board member of United Servicers Association, and also serves as a council member on the Whirlpool WFCC Service Council. Since 1984, Solar has grown from a one technician operation, running 4 calls per day, to 40 employees with 28 technicians running approximately 250 service calls per day. Solar is now the largest servicer in the Gulf South region, servicing New Orleans, LA, Baton Rouge, LA, and Jackson, MS. Solar has won many industry awards, most recently the Lowes Regional Servicer Provider Corrine uses her experience and direct approach to proactively address details before they become problems. She also believes it is important to build strong, honest relationships with good partners. Corrine lives in and is a native of New Orleans. Michael Maguire has been in the residential home appliance business for 42 years, beginning as a trainee back in 1976 while in his Junior year of High School. He graduated from the Appliance Repair Division of the Greater New Bedford Regional Vocational Technical High School in 1979. He immediately went into the field as a Home appliance technician, First as a Technician at Sears and Roebuck and then joined the Boyd Corporation in 1981 and worked there until 1988. This is when he began working on Sub Zero, Thermador, and Viking just to name a few. In 1988 began working as a Field Service Manager for Elite Service in North Attleboro until 1995. In 1995 he joined Gaggenau USA as National Service Manager, responsible for all of North America for the brand. He was there until 1999 when he relocated from Massachusetts to Dacula, GA which is a suburb of Atlanta. From 1999 to 2006, He held the positions of Vice President for Service for HADCO Distributors in Georgia, Kupperbusch Gourmet Appliances in Tampa Florida and TurboChef Inc. of Dallas Texas. From 2007 until October 2016, he was the National Training Manager for Viking Range, LLC . He joined Beko, US in October of 2016 where he is currently the National Training Manager. He lives happily with his wife Jeanne in their home in Dacula, GA. He has one daughter Jennifer who is 335years of age and a beautiful granddaughter Scarlett Elizabeth Maguire who is 11 years old. He enjoys Motorcycles, Cruises, Music, Movies and spending time with his family. Responsible for the creation and implementation of all Fisher & Paykel technical training materials for the North American market, including video, PowerPoint and written documents. Jeremy Davis is the owner of Lane’s Appliance Repair in Lansing, Michigan. Jeremy became a partner with Lane’s Repair in 2008 and took over ownership of the business in 2012 when his father-in-law and company founder retired. After taking over the business in 2012 the company has grown from a one-man operation to currently 6 technicians and 2 fulltime office staff. Jeremy has a true passion for hands-on troubleshooting, problem-solving and customer satisfaction. He especially enjoys his interaction with customers and staff. We create business software solutions for small to medium-size service companies that are engaged, typically, in the business of appliance repair, HVAC service, pool and spa service, electronics, plumbing, electrical, or garage door repair. We cater to any company whose primary mode of operation is performing service calls. Our clients range in size from one-man shops to companies with as many as 80 technicians. Alex has worked in the industry since 2001 starting with Fred’s Appliance Service. While seeking a bachelors degree at Ohio State, Alex worked sales at Dayton Appliance Parts. After graduating from Ohio State in 2007, Alex worked as a contractor for Electrolux Home Appliances creating repair training videos for their various products. Christina is an Electronics Calibration & Repair Technician by trade (USMC 6492 – oorah!) but decided to pursue a Master’s Degree in English after finishing her 5-year enlistment. During her graduate studies, she became obsessed with Google’s algorithm and digital marketing. After graduation, she returned to work as a Calibration Analyst for the NAVAIR Calibration Program Office scheduling equipment calibrations for Navy & Marine Corps deployments—because what are you going to do with an English Degree, right? In 2012, Christina used her knowledge of inventory management and digital marketing to join her husband to start ServicersWeb. Today, Christina speaks on digital marketing at several trade association conferences and provides consulting to technicians looking to grow their brands online. Her biggest passions are Trade Education, Education Reform, Sales Funnels, & Consumer Behavior. Michael Maguire has been in the residential home appliance business for 42 years, beginning as a trainee back in 1976 while in his Junior year of High School. He graduated from the Appliance Repair Division of the Greater New Bedford Regional Vocational Technical High School in 1979. He immediately went into the field as a Home appliance technician, First as a Technician at Sears and Roebuck and then joined the Boyd Corporation in 1981 and worked there until 1988. This is when he began working on Sub Zero, Thermador, and Viking just to name a few. In 1988 began working as a Field Service Manager for Elite Service in North Attleboro until 1995. In 1995 he joined Gaggenau USA as National Service Manager, responsible for all of North America for the brand. He was there until 1999 when he relocated from Massachusetts to Dacula, GA which is a suburb of Atlanta. From 1999 to 2006, He held the positions of Vice President for Service for HADCO Distributors in Georgia, Kupperbusch Gourmet Appliances in Tampa Florida and TurboChef Inc. of Dallas Texas. From 2007 until October 2016, he was the National Training Manager for Viking Range, LLC . He joined Beko, US in October of 2016 where he is currently the National Training Manager. He lives happily with his wife Jeanne in their home in Dacula, GA. He has one daughter Jennifer who is 335years of age and a beautiful granddaughter Scarlett Elizabeth Maguire who is 11 years old. He enjoys Motorcycles, Cruises, Music, Movies and spending time with his family. Responsible for the creation and implementation of all Fisher & Paykel technical training materials for the North American market, including video, PowerPoint and written documents. We create business software solutions for small to medium-size service companies that are engaged, typically, in the business of appliance repair, HVAC service, pool and spa service, electronics, plumbing, electrical, or garage door repair. We cater to any company whose primary mode of operation is performing service calls. Our clients range in size from one-man shops to companies with as many as 80 technicians. Take control of your day to day by bringing structure to the reoccurring and mundane tasks that your office staff has to deal with on a daily basis. We’ll share our tips on how to ensure that every task is getting done along with establishing greater accountability from your entire team. Alex has worked in the industry since 2001 starting with Fred’s Appliance Service. While seeking a bachelors degree at Ohio State, Alex worked sales at Dayton Appliance Parts. After graduating from Ohio State in 2007, Alex worked as a contractor for Electrolux Home Appliances creating repair training videos for their various products. Corrine Caruso has been co-owner of Solar Refrigeration & Appliance Service, Inc., along with her husband Tony, since 1984. Throughout her career, Corrine has served the industry in a number of capacities. She is the former President of the Appliance and Electronics Association of New Orleans, where she was the first woman to hold that role. She is a current board member of United Servicers Association, and also serves as a council member on the Whirlpool WFCC Service Council. Since 1984, Solar has grown from a one technician operation, running 4 calls per day, to 40 employees with 28 technicians running approximately 250 service calls per day. Solar is now the largest servicer in the Gulf South region, servicing New Orleans, LA, Baton Rouge, LA, and Jackson, MS. Solar has won many industry awards, most recently the Lowes Regional Servicer Provider Corrine uses her experience and direct approach to proactively address details before they become problems. She also believes it is important to build strong, honest relationships with good partners. Corrine lives in and is a native of New Orleans. This training will cover the new F&P Integrated Columns refrigeration. We will do a thorough overview of all models with a focus on component location and removal, as well as Service Mode navigation and Diagnostics. We will have two 18” Columns for hands-on procedures, RS1884FLJ1 & RS1884FRJ1. Panel Discussion w/successful business owners from COD/MFR Warranty/TPA/Self Servicing Dealers on the podium and fielding questions from the audience We create business software solutions for small to medium-size service companies that are engaged, typically, in the business of appliance repair, HVAC service, pool and spa service, electronics, plumbing, electrical, or garage door repair. We cater to any company whose primary mode of operation is performing service calls. Our clients range in size from one-man shops to companies with as many as 80 technicians. Dishwasher We’ll look at the unique challenges for owners in balancing technical, business and personal responsibility (alleviate some of this pressure), Systems and Policies, Pricing (Many SSC undervalue their skills and time and do not charge enough money), and what the Future could and should hold when a solid, long term strategy is employed. SwiftLink Service Works Wowing Your Customers with a Winning Culture More is caught than taught! You can tell people all day long how great your company is but the proof is in the actual customer service experience. Customers need two things from you in order to become your customers for life: First, over and above everything else they need to know that you care about them and their broken appliance. Second, customers need to trust that no matter what, you are going to take care of the problem with their appliance. We’ll look at what it takes to develop and implement these two elements in your business to WOW your customers. Industry speaker, author, and consultant. Creator and author of The Original Blue Book Major Appliance Job Rate Guide (the national pricing tool for the appliance service industry), and GLEEPS! soft skills for technician and Customer Service Rep training. President and founder of Landers Appliance, Inc. a multiple award-winning service company in Baltimore. Owner of Dean M. Landers Consulting, LLC Peer group founder, program director, and facilitator. Conference and industry event speaker including Key Note’s at Appliance TechTalk convention 1994 and Appliance Service Training Institute in 2013. Partner in Service Company Solutions, the creators of MyPartsHelp.com and the electronic Blue Book. Chairman of Youth 180, an evangelical Christian outreach organization. Mentor of young men without fathers in the home through Life Coaches, a Baltimore City Young Life ministry. Locations coordinator, Bible study and prayer group leader for Baltimore City Bible Church, a church plant. Past president and board member of the United Servicers Association. Past member of the National Federal of Independent Business Maryland Leadership Council. Past legislative chairman of the Maryland Alliance for Fair Competition, a utility watchdog group. Married to Tricia Milan. Five children, three sons in law, two daughters in law, 22 grandchildren and counting! We create business software solutions for small to medium-size service companies that are engaged, typically, in the business of appliance repair, HVAC service, pool and spa service, electronics, plumbing, electrical, or garage door repair. We cater to any company whose primary mode of operation is performing service calls. Our clients range in size from one-man shops to companies with as many as 80 technicians. Dishwasher Today, potential customers can find multiple solutions to their problems all at the tips of their fingers. How do you differentiate yourself from your competitors and create immediate trust with your customers without even speaking with them? Your business’s social media profiles! In this class Marketing 360® and Top Rated Local® hope to give you valuable tips, tricks, and strategies to help you build Social Proof and convert more leads into customers. Seth Burney has been immersed in digital marketing trends for the last 7 years and speaks on various topics including Social Media, Reputation, Digital Marketing Trends, Web Development, Search Engine Optimization, and Digital Paid Ad Strategies. Currently, as Partner Manager for Marketing 360® and Top Rated Local®, he helps small business owners and franchise owners increase inbound lead flows through omnichannel digital marketing strategies. This training will cover the new F&P Integrated Columns refrigeration. We will do a thorough overview of all models with a focus on component location and removal, as well as Service Mode navigation and Diagnostics. We will have two 18” Columns for hands-on procedures, RS1884FLJ1 & RS1884FRJ1. Regional Service Manager supporting multi-industry service in the state of Texas. (Major ApplianceRepair, Consumer Electronics Repair, Outdoor Power Equipment Repair, Broadband Installation, and others). Over 10 years helping franchise organizations with new investor prospects; franchise re-sales; and sellingor re-franchising corporate stores. Specialties: franchise re-sales and new prospect referrals. corporatestore sales. Industry speaker, author, and consultant. Creator and author of The Original Blue Book Major Appliance Job Rate Guide (the national pricing tool for the appliance service industry), and GLEEPS! soft skills for technician and Customer Service Rep training. President and founder of Landers Appliance, Inc. a multiple award-winning service company in Baltimore. Owner of Dean M. Landers Consulting, LLC Peer group founder, program director, and facilitator. Conference and industry event speaker including Key Note’s at Appliance TechTalk convention 1994 and Appliance Service Training Institute in 2013. Partner in Service Company Solutions, the creators of MyPartsHelp.com and the electronic Blue Book. Chairman of Youth 180, an evangelical Christian outreach organization. Mentor of young men without fathers in the home through Life Coaches, a Baltimore City Young Life ministry. Locations coordinator, Bible study and prayer group leader for Baltimore City Bible Church, a church plant. Past president and board member of the United Servicers Association. Past member of the National Federal of Independent Business Maryland Leadership Council. Past legislative chairman of the Maryland Alliance for Fair Competition, a utility watchdog group. Married to Tricia Milan. Five children, three sons in law, two daughters in law, 22 grandchildren and counting! Michael Maguire has been in the residential home appliance business for 42 years, beginning as a trainee back in 1976 while in his Junior year of High School. He graduated from the Appliance Repair Division of the Greater New Bedford Regional Vocational Technical High School in 1979. He immediately went into the field as a Home appliance technician, First as a Technician at Sears and Roebuck and then joined the Boyd Corporation in 1981 and worked there until 1988. This is when he began working on Sub Zero, Thermador, and Viking just to name a few. In 1988 began working as a Field Service Manager for Elite Service in North Attleboro until 1995. In 1995 he joined Gaggenau USA as National Service Manager, responsible for all of North America for the brand. He was there until 1999 when he relocated from Massachusetts to Dacula, GA which is a suburb of Atlanta. From 1999 to 2006, He held the positions of Vice President for Service for HADCO Distributors in Georgia, Kupperbusch Gourmet Appliances in Tampa Florida and TurboChef Inc. of Dallas Texas. From 2007 until October 2016, he was the National Training Manager for Viking Range, LLC . He joined Beko, US in October of 2016 where he is currently the National Training Manager. He lives happily with his wife Jeanne in their home in Dacula, GA. He has one daughter Jennifer who is 335years of age and a beautiful granddaughter Scarlett Elizabeth Maguire who is 11 years old. He enjoys Motorcycles, Cruises, Music, Movies and spending time with his family. Responsible for the creation and implementation of all Fisher & Paykel technical training materials for the North American market, including video, PowerPoint and written documents. Dishwasher An open discussion on Paul’s experience in retraining existing and building technicians from scratch. In this session we will cover several available resources to assist you and your business to recruit, pre-screen, train and retain future appliance service technicians. Paul was the founder of Factory Appliance Service in Toronto Canada. Started in 1983 with just one technician, Paul grew his independent service business to 38 technicians on the road with 75 employees. After 26 years Paul sold his business in 2006 to Direct Energy, a North American Energy Company. Paul Joined United Servicers Association in 1998 and served as association president from 2001 through 2005. It was through his participation in the trade association USA that Paul learned how to grow his business and increase its profits. A Certified Service Manager (CSM) and industry expert, Paul created “The Road to Black ™” an Expert Service Program for service companies and retailers who look to improve their service operations and increase profits. He has worked with over 20 companies sharing his experience, strategies and advice. Since 2014 Paul has been working closely with Yale Appliance & Lighting in Boston MA serving as Director of Customer Service & Service growing their service business from 16 to 30 technicians. Paul is a favoured speaker of many associations within the appliance industry and he continues to work with USA providing business management training. Website: http://www.pmdgroup.ca/ This session will focus on leveraging the power of the cloud, in particular, AI and Machine Learning, to reduce the time and effort you have to spend with accounting. Gone are the days of manual data entry as we integrated systems pass information into QuickBooks without you ever having to enter or categorize it…a true zero data entry system. Michael Maguire has been in the residential home appliance business for 42 years, beginning as a trainee back in 1976 while in his Junior year of High School. He graduated from the Appliance Repair Division of the Greater New Bedford Regional Vocational Technical High School in 1979. He immediately went into the field as a Home appliance technician, First as a Technician at Sears and Roebuck and then joined the Boyd Corporation in 1981 and worked there until 1988. This is when he began working on Sub Zero, Thermador, and Viking just to name a few. In 1988 began working as a Field Service Manager for Elite Service in North Attleboro until 1995. In 1995 he joined Gaggenau USA as National Service Manager, responsible for all of North America for the brand. He was there until 1999 when he relocated from Massachusetts to Dacula, GA which is a suburb of Atlanta. From 1999 to 2006, He held the positions of Vice President for Service for HADCO Distributors in Georgia, Kupperbusch Gourmet Appliances in Tampa Florida and TurboChef Inc. of Dallas Texas. From 2007 until October 2016, he was the National Training Manager for Viking Range, LLC . He joined Beko, US in October of 2016 where he is currently the National Training Manager. He lives happily with his wife Jeanne in their home in Dacula, GA. He has one daughter Jennifer who is 335years of age and a beautiful granddaughter Scarlett Elizabeth Maguire who is 11 years old. He enjoys Motorcycles, Cruises, Music, Movies and spending time with his family. Responsible for the creation and implementation of all Fisher & Paykel technical training materials for the North American market, including video, PowerPoint and written documents. Dishwasher Industry speaker, author, and consultant. Creator and author of The Original Blue Book Major Appliance Job Rate Guide (the national pricing tool for the appliance service industry), and GLEEPS! soft skills for technician and Customer Service Rep training. President and founder of Landers Appliance, Inc. a multiple award-winning service company in Baltimore. Owner of Dean M. Landers Consulting, LLC Peer group founder, program director, and facilitator. Conference and industry event speaker including Key Note’s at Appliance TechTalk convention 1994 and Appliance Service Training Institute in 2013. Partner in Service Company Solutions, the creators of MyPartsHelp.com and the electronic Blue Book. Chairman of Youth 180, an evangelical Christian outreach organization. Mentor of young men without fathers in the home through Life Coaches, a Baltimore City Young Life ministry. Locations coordinator, Bible study and prayer group leader for Baltimore City Bible Church, a church plant. Past president and board member of the United Servicers Association. Past member of the National Federal of Independent Business Maryland Leadership Council. Past legislative chairman of the Maryland Alliance for Fair Competition, a utility watchdog group. Married to Tricia Milan. Five children, three sons in law, two daughters in law, 22 grandchildren and counting! Corrine Caruso has been co-owner of Solar Refrigeration & Appliance Service, Inc., along with her husband Tony, since 1984. Throughout her career, Corrine has served the industry in a number of capacities. She is the former President of the Appliance and Electronics Association of New Orleans, where she was the first woman to hold that role. She is a current board member of United Servicers Association, and also serves as a council member on the Whirlpool WFCC Service Council. Since 1984, Solar has grown from a one technician operation, running 4 calls per day, to 40 employees with 28 technicians running approximately 250 service calls per day. Solar is now the largest servicer in the Gulf South region, servicing New Orleans, LA, Baton Rouge, LA, and Jackson, MS. Solar has won many industry awards, most recently the Lowes Regional Servicer Provider Corrine uses her experience and direct approach to proactively address details before they become problems. She also believes it is important to build strong, honest relationships with good partners. Corrine lives in and is a native of New Orleans. Improve your current website or start a new one from scratch. This class outlines the most important features of a high converting appliance repair website including website platforms that play nice with Google, website layout best practices, SEO tips, conversion optimization, and conversion tracking. Christina is an Electronics Calibration & Repair Technician by trade (USMC 6492 – oorah!) but decided to pursue a Master’s Degree in English after finishing her 5-year enlistment. During her graduate studies, she became obsessed with Google’s algorithm and digital marketing. After graduation, she returned to work as a Calibration Analyst for the NAVAIR Calibration Program Office scheduling equipment calibrations for Navy & Marine Corps deployments—because what are you going to do with an English Degree, right? In 2012, Christina used her knowledge of inventory management and digital marketing to join her husband to start ServicersWeb. Today, Christina speaks on digital marketing at several trade association conferences and provides consulting to technicians looking to grow their brands online. Her biggest passions are Trade Education, Education Reform, Sales Funnels, & Consumer Behavior. We create business software solutions for small to medium-size service companies that are engaged, typically, in the business of appliance repair, HVAC service, pool and spa service, electronics, plumbing, electrical, or garage door repair. We cater to any company whose primary mode of operation is performing service calls. Our clients range in size from one-man shops to companies with as many as 80 technicians. Gain insight, and learn from your peers as a panel of business owners share eye-opening setbacks they have experienced in their businesses. Get the inside track on policies and processes you may need to implement in your own business. You won’t want to miss this session! Corrine Caruso has been co-owner of Solar Refrigeration & Appliance Service, Inc., along with her husband Tony, since 1984. Throughout her career, Corrine has served the industry in a number of capacities. She is the former President of the Appliance and Electronics Association of New Orleans, where she was the first woman to hold that role. She is a current board member of United Servicers Association, and also serves as a council member on the Whirlpool WFCC Service Council. Since 1984, Solar has grown from a one technician operation, running 4 calls per day, to 40 employees with 28 technicians running approximately 250 service calls per day. Solar is now the largest servicer in the Gulf South region, servicing New Orleans, LA, Baton Rouge, LA, and Jackson, MS. Solar has won many industry awards, most recently the Lowes Regional Servicer Provider Corrine uses her experience and direct approach to proactively address details before they become problems. She also believes it is important to build strong, honest relationships with good partners. Corrine lives in and is a native of New Orleans. This session will focus on leveraging the power of the cloud, in particular, AI and Machine Learning, to reduce the time and effort you have to spend with accounting. Gone are the days of manual data entry as we integrated systems pass information into QuickBooks without you ever having to enter or categorize it…a true zero data entry system. Understanding, Providing and Capitalizing on the “REAL VALUE” of Professional Independent Service (What Value is the Customer Looking for and What are They Willing to Pay for That Value? Many companies misunderstand what customers are looking for from an appliance service company and as a result, don’t think they can charge Blue Book prices. Delivering professionalism, kindness, consistency, ease of doing business, and expertise is expensive. Yet these are basic deliverables every company should be providing to their customers AND that customers will gladly pay for. We will explain why and show you how so your business can survive and thrive! Industry speaker, author, and consultant. Creator and author of The Original Blue Book Major Appliance Job Rate Guide (the national pricing tool for the appliance service industry), and GLEEPS! soft skills for technician and Customer Service Rep training. President and founder of Landers Appliance, Inc. a multiple award-winning service company in Baltimore. Owner of Dean M. Landers Consulting, LLC Peer group founder, program director, and facilitator. Conference and industry event speaker including Key Note’s at Appliance TechTalk convention 1994 and Appliance Service Training Institute in 2013. Partner in Service Company Solutions, the creators of MyPartsHelp.com and the electronic Blue Book. Chairman of Youth 180, an evangelical Christian outreach organization. Mentor of young men without fathers in the home through Life Coaches, a Baltimore City Young Life ministry. Locations coordinator, Bible study and prayer group leader for Baltimore City Bible Church, a church plant. Past president and board member of the United Servicers Association. Past member of the National Federal of Independent Business Maryland Leadership Council. Past legislative chairman of the Maryland Alliance for Fair Competition, a utility watchdog group. Married to Tricia Milan. Five children, three sons in law, two daughters in law, 22 grandchildren and counting! Christina is an Electronics Calibration & Repair Technician by trade (USMC 6492 – oorah!) but decided to pursue a Master’s Degree in English after finishing her 5-year enlistment. During her graduate studies, she became obsessed with Google’s algorithm and digital marketing. After graduation, she returned to work as a Calibration Analyst for the NAVAIR Calibration Program Office scheduling equipment calibrations for Navy & Marine Corps deployments—because what are you going to do with an English Degree, right? In 2012, Christina used her knowledge of inventory management and digital marketing to join her husband to start ServicersWeb. Today, Christina speaks on digital marketing at several trade association conferences and provides consulting to technicians looking to grow their brands online. Her biggest passions are Trade Education, Education Reform, Sales Funnels, & Consumer Behavior. Spent over 30 years in manufacturing with last 17 years in operations of wire harnesses for appliances and automobiles. Purchased Sloan Appliance in Columbia, SC in April, 2010. Grown from 9 technicians to 17 in that time. BS in Accounting and MBA from Clemson University Married with two grown children Corrine Caruso has been co-owner of Solar Refrigeration & Appliance Service, Inc., along with her husband Tony, since 1984. Throughout her career, Corrine has served the industry in a number of capacities. She is the former President of the Appliance and Electronics Association of New Orleans, where she was the first woman to hold that role. She is a current board member of United Servicers Association, and also serves as a council member on the Whirlpool WFCC Service Council. Since 1984, Solar has grown from a one technician operation, running 4 calls per day, to 40 employees with 28 technicians running approximately 250 service calls per day. Solar is now the largest servicer in the Gulf South region, servicing New Orleans, LA, Baton Rouge, LA, and Jackson, MS. Solar has won many industry awards, most recently the Lowes Regional Servicer Provider Corrine uses her experience and direct approach to proactively address details before they become problems. She also believes it is important to build strong, honest relationships with good partners. Corrine lives in and is a native of New Orleans. We create business software solutions for small to medium-size service companies that are engaged, typically, in the business of appliance repair, HVAC service, pool and spa service, electronics, plumbing, electrical, or garage door repair. We cater to any company whose primary mode of operation is performing service calls. Our clients range in size from one-man shops to companies with as many as 80 technicians. We create business software solutions for small to medium-size service companies that are engaged, typically, in the business of appliance repair, HVAC service, pool and spa service, electronics, plumbing, electrical, or garage door repair. We cater to any company whose primary mode of operation is performing service calls. Our clients range in size from one-man shops to companies with as many as 80 technicians. Learn (or review) basic fundamentals regarding electrical theory and appliance repair. We’ll discuss and help you understand the various terms when reviewing a wiring schematic along with how to properly use a voltmeter when diagnosing appliance issues. Induction Cooking We create business software solutions for small to medium-size service companies that are engaged, typically, in the business of appliance repair, HVAC service, pool and spa service, electronics, plumbing, electrical, or garage door repair. We cater to any company whose primary mode of operation is performing service calls. Our clients range in size from one-man shops to companies with as many as 80 technicians. Learn (or review) basic fundamentals regarding electrical theory and appliance repair. We’ll discuss and help you understand the various terms when reviewing a wiring schematic along with how to properly use a voltmeter when diagnosing appliance issues.
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