We create business software solutions for small to medium-size service companies that are engaged, typically, in the business of appliance repair, HVAC service, pool and spa service, electronics, plumbing, electrical, or garage door repair. We cater to any company whose primary mode of operation is performing service calls. Our clients range in size from one-man shops to companies with as many as 80 technicians.

We create business software solutions for small to medium-size service companies that are engaged, typically, in the business of appliance repair, HVAC service, pool and spa service, electronics, plumbing, electrical, or garage door repair. We cater to any company whose primary mode of operation is performing service calls. Our clients range in size from one-man shops to companies with as many as 80 technicians.

Annette grew up in a small family-owned business environment as her parents owned a Radiator, Welding and Fabrication business.  She went to high school and nursing school simultaneously and graduated high school with a nursing degree.  She has worked in the nursing field for over 30 years and currently works as a utilization management nurse and teaches Basic Life Support to healthcare providers.  She married Manny Ortega in 1990 and has been part owner of Ortega’s Appliance Service since its inception in 1993.  She has enjoyed watching the company grow and prosper through many challenges.  Annette is often the sounding board for her husband Manny Ortega who is the current Vice President of The United Servicers Association. 

Experienced Technician and Business Owner with a demonstrated history of working in the consumer services industry. Skilled in Negotiation, Budgeting, Business Planning, Operations Management, Appliance Service and Refrigeration Technology. Strong business development professional.

Spent over 30 years in manufacturing with last 17 years in operations of wire harnesses for appliances and automobiles.

Purchased Sloan Appliance in Columbia, SC in April, 2010.

Grown from 9 technicians to 17 in that time.

BS in Accounting and MBA from Clemson University

Married with two grown children

Corrine Caruso has been co-owner of Solar Refrigeration & Appliance Service, Inc., along with her husband Tony, since 1984.  Throughout her career, Corrine has served the industry in a number of capacities. She is the former President of the Appliance and Electronics Association of New Orleans, where she was the first woman to hold that role.  She is a current board member of United Servicers Association, and also serves as a council member on the Whirlpool WFCC Service Council.

Since 1984, Solar has grown from a one technician operation, running 4 calls per day, to 40 employees with 28 technicians running approximately 250 service calls per day.  Solar is now the largest servicer in the Gulf South region, servicing New Orleans, LA, Baton Rouge, LA, and Jackson, MS. Solar has won many industry awards, most recently the Lowes Regional Servicer Provider

Corrine uses her experience and direct approach to proactively address details before they become problems. She also believes it is important to build strong, honest relationships with good partners. Corrine lives in and is a native of New Orleans.

Michael Maguire has been in the residential home appliance business for 42 years, beginning as a trainee back in 1976 while in his Junior year of High School. He graduated from the Appliance Repair Division of the Greater New Bedford Regional Vocational Technical High School in 1979. He immediately went into the field as a Home appliance technician, First as a Technician at Sears and Roebuck and then joined the Boyd Corporation in 1981 and worked there until 1988. This is when he began working on Sub Zero, Thermador, and Viking just to name a few. In 1988 began working as a Field Service Manager for Elite Service in North Attleboro until 1995.

In 1995 he joined Gaggenau USA as National Service Manager, responsible for all of North America for the brand. He was there until 1999 when he relocated from Massachusetts to Dacula, GA which is a suburb of Atlanta.

From 1999 to 2006, He held the positions of Vice President for Service for HADCO Distributors in Georgia, Kupperbusch Gourmet Appliances in Tampa Florida and TurboChef Inc. of Dallas Texas. From 2007 until October 2016, he was the National Training Manager for Viking Range, LLC . He joined Beko, US in October of 2016 where he is currently the National Training Manager.

He lives happily with his wife Jeanne in their home in Dacula, GA. He has one daughter Jennifer who is 335years of age and a beautiful granddaughter Scarlett Elizabeth Maguire who is 11 years old. He enjoys Motorcycles, Cruises, Music, Movies and spending time with his family.

Responsible for the creation and implementation of all Fisher & Paykel technical training materials for the North American market, including video, PowerPoint and written documents.

Jeremy Davis is the owner of Lane’s Appliance Repair in Lansing, Michigan. Jeremy became a partner with Lane’s Repair in 2008 and took over ownership of the business in 2012 when his father-in-law and company founder retired. After taking over the business in 2012 the company has grown from a one-man operation to currently 6 technicians and 2 fulltime office staff. Jeremy has a true passion for hands-on troubleshooting, problem-solving and customer satisfaction. He especially enjoys his interaction with customers and staff. 

We create business software solutions for small to medium-size service companies that are engaged, typically, in the business of appliance repair, HVAC service, pool and spa service, electronics, plumbing, electrical, or garage door repair. We cater to any company whose primary mode of operation is performing service calls. Our clients range in size from one-man shops to companies with as many as 80 technicians.

Alex has worked in the industry since 2001 starting with Fred’s Appliance Service.  While seeking a bachelors degree at Ohio State, Alex worked sales at Dayton Appliance Parts.  

After graduating from Ohio State in 2007, Alex worked as a contractor for Electrolux Home Appliances creating repair training videos for their various products.  

Christina is an Electronics Calibration & Repair Technician by trade (USMC 6492 – oorah!) but decided to pursue a Master’s Degree in English after finishing her 5-year enlistment. During her graduate studies, she became obsessed with Google’s algorithm and digital marketing. After graduation, she returned to work as a Calibration Analyst for the NAVAIR Calibration Program Office scheduling equipment calibrations for Navy & Marine Corps deployments—because what are you going to do with an English Degree, right? In 2012, Christina used her knowledge of inventory management and digital marketing to join her husband to start ServicersWeb. Today, Christina speaks on digital marketing at several trade association conferences and provides consulting to technicians looking to grow their brands online. Her biggest passions are Trade Education, Education Reform, Sales Funnels, & Consumer Behavior.

Michael Maguire has been in the residential home appliance business for 42 years, beginning as a trainee back in 1976 while in his Junior year of High School. He graduated from the Appliance Repair Division of the Greater New Bedford Regional Vocational Technical High School in 1979. He immediately went into the field as a Home appliance technician, First as a Technician at Sears and Roebuck and then joined the Boyd Corporation in 1981 and worked there until 1988. This is when he began working on Sub Zero, Thermador, and Viking just to name a few. In 1988 began working as a Field Service Manager for Elite Service in North Attleboro until 1995.

In 1995 he joined Gaggenau USA as National Service Manager, responsible for all of North America for the brand. He was there until 1999 when he relocated from Massachusetts to Dacula, GA which is a suburb of Atlanta.

From 1999 to 2006, He held the positions of Vice President for Service for HADCO Distributors in Georgia, Kupperbusch Gourmet Appliances in Tampa Florida and TurboChef Inc. of Dallas Texas. From 2007 until October 2016, he was the National Training Manager for Viking Range, LLC . He joined Beko, US in October of 2016 where he is currently the National Training Manager.

He lives happily with his wife Jeanne in their home in Dacula, GA. He has one daughter Jennifer who is 335years of age and a beautiful granddaughter Scarlett Elizabeth Maguire who is 11 years old. He enjoys Motorcycles, Cruises, Music, Movies and spending time with his family.

Responsible for the creation and implementation of all Fisher & Paykel technical training materials for the North American market, including video, PowerPoint and written documents.

We create business software solutions for small to medium-size service companies that are engaged, typically, in the business of appliance repair, HVAC service, pool and spa service, electronics, plumbing, electrical, or garage door repair. We cater to any company whose primary mode of operation is performing service calls. Our clients range in size from one-man shops to companies with as many as 80 technicians.

Alex has worked in the industry since 2001 starting with Fred’s Appliance Service.  While seeking a bachelors degree at Ohio State, Alex worked sales at Dayton Appliance Parts.  

After graduating from Ohio State in 2007, Alex worked as a contractor for Electrolux Home Appliances creating repair training videos for their various products.  

Franchise Consultant at Neighborly- Mr. Appliance Corp.

Corrine Caruso has been co-owner of Solar Refrigeration & Appliance Service, Inc., along with her husband Tony, since 1984.  Throughout her career, Corrine has served the industry in a number of capacities. She is the former President of the Appliance and Electronics Association of New Orleans, where she was the first woman to hold that role.  She is a current board member of United Servicers Association, and also serves as a council member on the Whirlpool WFCC Service Council.

Since 1984, Solar has grown from a one technician operation, running 4 calls per day, to 40 employees with 28 technicians running approximately 250 service calls per day.  Solar is now the largest servicer in the Gulf South region, servicing New Orleans, LA, Baton Rouge, LA, and Jackson, MS. Solar has won many industry awards, most recently the Lowes Regional Servicer Provider

Corrine uses her experience and direct approach to proactively address details before they become problems. She also believes it is important to build strong, honest relationships with good partners. Corrine lives in and is a native of New Orleans.

We create business software solutions for small to medium-size service companies that are engaged, typically, in the business of appliance repair, HVAC service, pool and spa service, electronics, plumbing, electrical, or garage door repair. We cater to any company whose primary mode of operation is performing service calls. Our clients range in size from one-man shops to companies with as many as 80 technicians.

Franchise Consultant at Neighborly- Mr. Appliance Corp.

Industry speaker, author, and consultant.

Creator and author of The Original Blue Book Major Appliance Job Rate Guide (the national pricing tool for the appliance service industry), and GLEEPS! soft skills for technician and Customer Service Rep training.

President and founder of Landers Appliance, Inc. a multiple award-winning service company in Baltimore. 

Owner of Dean M. Landers Consulting, LLC  

Peer group founder, program director, and facilitator.

Conference and industry event speaker including Key Note’s at Appliance TechTalk convention 1994 and Appliance Service Training Institute in 2013.  

Partner in Service Company Solutions, the creators of MyPartsHelp.com and the electronic Blue Book.

Chairman of Youth 180, an evangelical Christian outreach organization.  

Mentor of young men without fathers in the home through Life Coaches, a Baltimore City Young Life ministry.

Locations coordinator, Bible study and prayer group leader for Baltimore City Bible Church, a church plant.

Past president and board member of the United Servicers Association. 

Past member of the National Federal of Independent Business Maryland Leadership Council.

Past legislative chairman of the Maryland Alliance for Fair Competition, a utility watchdog group.

Married to Tricia Milan. Five children, three sons in law, two daughters in law, 22 grandchildren and counting!

We create business software solutions for small to medium-size service companies that are engaged, typically, in the business of appliance repair, HVAC service, pool and spa service, electronics, plumbing, electrical, or garage door repair. We cater to any company whose primary mode of operation is performing service calls. Our clients range in size from one-man shops to companies with as many as 80 technicians.

Seth Burney has been immersed in digital marketing trends for the last 7 years and speaks on various topics including Social Media, Reputation, Digital Marketing Trends, Web Development, Search Engine Optimization, and Digital Paid Ad Strategies. Currently, as Partner Manager for Marketing 360® and Top Rated Local®, he helps small business owners and franchise owners increase inbound lead flows through omnichannel digital marketing strategies.

Regional Service Manager supporting multi-industry service in the state of Texas. (Major ApplianceRepair, Consumer Electronics Repair, Outdoor Power Equipment Repair, Broadband Installation, and others).

Over 10 years helping franchise organizations with new investor prospects; franchise re-sales; and sellingor re-franchising corporate stores. Specialties: franchise re-sales and new prospect referrals. corporatestore sales.

Industry speaker, author, and consultant.

Creator and author of The Original Blue Book Major Appliance Job Rate Guide (the national pricing tool for the appliance service industry), and GLEEPS! soft skills for technician and Customer Service Rep training.

President and founder of Landers Appliance, Inc. a multiple award-winning service company in Baltimore. 

Owner of Dean M. Landers Consulting, LLC  

Peer group founder, program director, and facilitator.

Conference and industry event speaker including Key Note’s at Appliance TechTalk convention 1994 and Appliance Service Training Institute in 2013.  

Partner in Service Company Solutions, the creators of MyPartsHelp.com and the electronic Blue Book.

Chairman of Youth 180, an evangelical Christian outreach organization.  

Mentor of young men without fathers in the home through Life Coaches, a Baltimore City Young Life ministry.

Locations coordinator, Bible study and prayer group leader for Baltimore City Bible Church, a church plant.

Past president and board member of the United Servicers Association. 

Past member of the National Federal of Independent Business Maryland Leadership Council.

Past legislative chairman of the Maryland Alliance for Fair Competition, a utility watchdog group.

Married to Tricia Milan. Five children, three sons in law, two daughters in law, 22 grandchildren and counting!

Michael Maguire has been in the residential home appliance business for 42 years, beginning as a trainee back in 1976 while in his Junior year of High School. He graduated from the Appliance Repair Division of the Greater New Bedford Regional Vocational Technical High School in 1979. He immediately went into the field as a Home appliance technician, First as a Technician at Sears and Roebuck and then joined the Boyd Corporation in 1981 and worked there until 1988. This is when he began working on Sub Zero, Thermador, and Viking just to name a few. In 1988 began working as a Field Service Manager for Elite Service in North Attleboro until 1995.

In 1995 he joined Gaggenau USA as National Service Manager, responsible for all of North America for the brand. He was there until 1999 when he relocated from Massachusetts to Dacula, GA which is a suburb of Atlanta.

From 1999 to 2006, He held the positions of Vice President for Service for HADCO Distributors in Georgia, Kupperbusch Gourmet Appliances in Tampa Florida and TurboChef Inc. of Dallas Texas. From 2007 until October 2016, he was the National Training Manager for Viking Range, LLC . He joined Beko, US in October of 2016 where he is currently the National Training Manager.

He lives happily with his wife Jeanne in their home in Dacula, GA. He has one daughter Jennifer who is 335years of age and a beautiful granddaughter Scarlett Elizabeth Maguire who is 11 years old. He enjoys Motorcycles, Cruises, Music, Movies and spending time with his family.

Responsible for the creation and implementation of all Fisher & Paykel technical training materials for the North American market, including video, PowerPoint and written documents.

Paul was the founder of Factory Appliance Service in Toronto Canada. Started in 1983 with just one technician, Paul grew his independent service business to 38 technicians on the road with 75 employees. After 26 years Paul sold his business in 2006 to Direct Energy, a North American Energy Company.

Paul Joined United Servicers Association in 1998 and served as association president from 2001 through 2005. It was through his participation in the trade association USA that Paul learned how to grow his business and increase its profits.

A Certified Service Manager (CSM) and industry expert, Paul created “The Road to Black ™” an Expert Service Program for service companies and retailers who look to improve their service operations and increase profits. He has worked with over 20 companies sharing his experience, strategies and advice.

Since 2014 Paul has been working closely with Yale Appliance & Lighting in Boston MA serving as Director of Customer Service & Service growing their service business from 16 to 30 technicians.

Paul is a favoured speaker of many associations within the appliance industry and he continues to work with USA providing business management training.

Website: http://www.pmdgroup.ca/

Michael Maguire has been in the residential home appliance business for 42 years, beginning as a trainee back in 1976 while in his Junior year of High School. He graduated from the Appliance Repair Division of the Greater New Bedford Regional Vocational Technical High School in 1979. He immediately went into the field as a Home appliance technician, First as a Technician at Sears and Roebuck and then joined the Boyd Corporation in 1981 and worked there until 1988. This is when he began working on Sub Zero, Thermador, and Viking just to name a few. In 1988 began working as a Field Service Manager for Elite Service in North Attleboro until 1995.

In 1995 he joined Gaggenau USA as National Service Manager, responsible for all of North America for the brand. He was there until 1999 when he relocated from Massachusetts to Dacula, GA which is a suburb of Atlanta.

From 1999 to 2006, He held the positions of Vice President for Service for HADCO Distributors in Georgia, Kupperbusch Gourmet Appliances in Tampa Florida and TurboChef Inc. of Dallas Texas. From 2007 until October 2016, he was the National Training Manager for Viking Range, LLC . He joined Beko, US in October of 2016 where he is currently the National Training Manager.

He lives happily with his wife Jeanne in their home in Dacula, GA. He has one daughter Jennifer who is 335years of age and a beautiful granddaughter Scarlett Elizabeth Maguire who is 11 years old. He enjoys Motorcycles, Cruises, Music, Movies and spending time with his family.

Responsible for the creation and implementation of all Fisher & Paykel technical training materials for the North American market, including video, PowerPoint and written documents.

Industry speaker, author, and consultant.

Creator and author of The Original Blue Book Major Appliance Job Rate Guide (the national pricing tool for the appliance service industry), and GLEEPS! soft skills for technician and Customer Service Rep training.

President and founder of Landers Appliance, Inc. a multiple award-winning service company in Baltimore. 

Owner of Dean M. Landers Consulting, LLC  

Peer group founder, program director, and facilitator.

Conference and industry event speaker including Key Note’s at Appliance TechTalk convention 1994 and Appliance Service Training Institute in 2013.  

Partner in Service Company Solutions, the creators of MyPartsHelp.com and the electronic Blue Book.

Chairman of Youth 180, an evangelical Christian outreach organization.  

Mentor of young men without fathers in the home through Life Coaches, a Baltimore City Young Life ministry.

Locations coordinator, Bible study and prayer group leader for Baltimore City Bible Church, a church plant.

Past president and board member of the United Servicers Association. 

Past member of the National Federal of Independent Business Maryland Leadership Council.

Past legislative chairman of the Maryland Alliance for Fair Competition, a utility watchdog group.

Married to Tricia Milan. Five children, three sons in law, two daughters in law, 22 grandchildren and counting!

Corrine Caruso has been co-owner of Solar Refrigeration & Appliance Service, Inc., along with her husband Tony, since 1984.  Throughout her career, Corrine has served the industry in a number of capacities. She is the former President of the Appliance and Electronics Association of New Orleans, where she was the first woman to hold that role.  She is a current board member of United Servicers Association, and also serves as a council member on the Whirlpool WFCC Service Council.

Since 1984, Solar has grown from a one technician operation, running 4 calls per day, to 40 employees with 28 technicians running approximately 250 service calls per day.  Solar is now the largest servicer in the Gulf South region, servicing New Orleans, LA, Baton Rouge, LA, and Jackson, MS. Solar has won many industry awards, most recently the Lowes Regional Servicer Provider

Corrine uses her experience and direct approach to proactively address details before they become problems. She also believes it is important to build strong, honest relationships with good partners. Corrine lives in and is a native of New Orleans.

Christina is an Electronics Calibration & Repair Technician by trade (USMC 6492 – oorah!) but decided to pursue a Master’s Degree in English after finishing her 5-year enlistment. During her graduate studies, she became obsessed with Google’s algorithm and digital marketing. After graduation, she returned to work as a Calibration Analyst for the NAVAIR Calibration Program Office scheduling equipment calibrations for Navy & Marine Corps deployments—because what are you going to do with an English Degree, right? In 2012, Christina used her knowledge of inventory management and digital marketing to join her husband to start ServicersWeb. Today, Christina speaks on digital marketing at several trade association conferences and provides consulting to technicians looking to grow their brands online. Her biggest passions are Trade Education, Education Reform, Sales Funnels, & Consumer Behavior.

We create business software solutions for small to medium-size service companies that are engaged, typically, in the business of appliance repair, HVAC service, pool and spa service, electronics, plumbing, electrical, or garage door repair. We cater to any company whose primary mode of operation is performing service calls. Our clients range in size from one-man shops to companies with as many as 80 technicians.

Corrine Caruso has been co-owner of Solar Refrigeration & Appliance Service, Inc., along with her husband Tony, since 1984.  Throughout her career, Corrine has served the industry in a number of capacities. She is the former President of the Appliance and Electronics Association of New Orleans, where she was the first woman to hold that role.  She is a current board member of United Servicers Association, and also serves as a council member on the Whirlpool WFCC Service Council.

Since 1984, Solar has grown from a one technician operation, running 4 calls per day, to 40 employees with 28 technicians running approximately 250 service calls per day.  Solar is now the largest servicer in the Gulf South region, servicing New Orleans, LA, Baton Rouge, LA, and Jackson, MS. Solar has won many industry awards, most recently the Lowes Regional Servicer Provider

Corrine uses her experience and direct approach to proactively address details before they become problems. She also believes it is important to build strong, honest relationships with good partners. Corrine lives in and is a native of New Orleans.

Industry speaker, author, and consultant.

Creator and author of The Original Blue Book Major Appliance Job Rate Guide (the national pricing tool for the appliance service industry), and GLEEPS! soft skills for technician and Customer Service Rep training.

President and founder of Landers Appliance, Inc. a multiple award-winning service company in Baltimore. 

Owner of Dean M. Landers Consulting, LLC  

Peer group founder, program director, and facilitator.

Conference and industry event speaker including Key Note’s at Appliance TechTalk convention 1994 and Appliance Service Training Institute in 2013.  

Partner in Service Company Solutions, the creators of MyPartsHelp.com and the electronic Blue Book.

Chairman of Youth 180, an evangelical Christian outreach organization.  

Mentor of young men without fathers in the home through Life Coaches, a Baltimore City Young Life ministry.

Locations coordinator, Bible study and prayer group leader for Baltimore City Bible Church, a church plant.

Past president and board member of the United Servicers Association. 

Past member of the National Federal of Independent Business Maryland Leadership Council.

Past legislative chairman of the Maryland Alliance for Fair Competition, a utility watchdog group.

Married to Tricia Milan. Five children, three sons in law, two daughters in law, 22 grandchildren and counting!

Christina is an Electronics Calibration & Repair Technician by trade (USMC 6492 – oorah!) but decided to pursue a Master’s Degree in English after finishing her 5-year enlistment. During her graduate studies, she became obsessed with Google’s algorithm and digital marketing. After graduation, she returned to work as a Calibration Analyst for the NAVAIR Calibration Program Office scheduling equipment calibrations for Navy & Marine Corps deployments—because what are you going to do with an English Degree, right? In 2012, Christina used her knowledge of inventory management and digital marketing to join her husband to start ServicersWeb. Today, Christina speaks on digital marketing at several trade association conferences and provides consulting to technicians looking to grow their brands online. Her biggest passions are Trade Education, Education Reform, Sales Funnels, & Consumer Behavior.

Spent over 30 years in manufacturing with last 17 years in operations of wire harnesses for appliances and automobiles.

Purchased Sloan Appliance in Columbia, SC in April, 2010.

Grown from 9 technicians to 17 in that time.

BS in Accounting and MBA from Clemson University

Married with two grown children

Corrine Caruso has been co-owner of Solar Refrigeration & Appliance Service, Inc., along with her husband Tony, since 1984.  Throughout her career, Corrine has served the industry in a number of capacities. She is the former President of the Appliance and Electronics Association of New Orleans, where she was the first woman to hold that role.  She is a current board member of United Servicers Association, and also serves as a council member on the Whirlpool WFCC Service Council.

Since 1984, Solar has grown from a one technician operation, running 4 calls per day, to 40 employees with 28 technicians running approximately 250 service calls per day.  Solar is now the largest servicer in the Gulf South region, servicing New Orleans, LA, Baton Rouge, LA, and Jackson, MS. Solar has won many industry awards, most recently the Lowes Regional Servicer Provider

Corrine uses her experience and direct approach to proactively address details before they become problems. She also believes it is important to build strong, honest relationships with good partners. Corrine lives in and is a native of New Orleans.

We create business software solutions for small to medium-size service companies that are engaged, typically, in the business of appliance repair, HVAC service, pool and spa service, electronics, plumbing, electrical, or garage door repair. We cater to any company whose primary mode of operation is performing service calls. Our clients range in size from one-man shops to companies with as many as 80 technicians.