ASTI Speakers For 2019

  • Adam Butcher

  • Adam Walsh

    Adam Walsh

  • Alex Hallmark

    Alex has worked in the industry since 2001 starting with Fred's Appliance Service.  While seeking a bachelors degree at Ohio State, Alex worked sales at Dayton Appliance Parts.   After graduating from Ohio State in 2007, Alex worked as a contractor for Electrolux Home Appliances creating repair training videos for their various products.  

  • Amyra Rand

    Amyra Rand, VP of Sales and Strategic Partnerships As Vice President of Sales and Strategic Partnerships, Amyra Rand is responsible for driving Criteria Corp's sales strategies. She is highly skilled in building and managing world-class sales teams that deliver results and, more importantly, an outstanding customer experience. Amyra has spent over 15 years in the software industry helping organizations of all sizes increase efficiencies and grow their businesses. Before Criteria, Amyra held the VP of Sales Role at Kareo as well as several Senior Leadership roles at companies, including HireRight and Sage Software. Amyra serves as Vice President of the American Association of Inside Sales Professionals, Orange County Chapter. She holds an MBA from the Graziadio School of Business, Pepperdine.

  • Field Service Training Manager, Whirlpool

    Andre Rado

    Field Service Training Manager, Whirlpool

  • Annette Ortega

    Annette grew up in a small family-owned business environment as her parents owned a Radiator, Welding and Fabrication business.  She went to high school and nursing school simultaneously and graduated high school with a nursing degree.  She has worked in the nursing field for over 30 years and currently works as a utilization management nurse and teaches Basic Life Support to healthcare providers.  She married Manny Ortega in 1990 and has been part owner of Ortega’s Appliance Service since its inception in 1993.  She has enjoyed watching the company grow and prosper through many challenges.  Annette is often the sounding board for her husband Manny Ortega who is the current Vice President of The United Servicers Association. 

  • Barbara Benjamin

    Barbara Benjamin

  • ben kreader

    Ben Kreaden

    Ben Kreaden, a sales and marketing consultant for the past 10 years, collaborates with professionals and entrepreneurs on their growth and customer acquisition strategies. As a Consultant and Team Lead with Broadly, Ben delivers proven solutions to help business owners and managers, build their online profiles, generate great client reviews, and attract new customers. Ben has an MBA from Hult International Business School and a BA from the University of British Columbia. A native of the Great White North, Ben is currently the sole Canadian member of the Broadly team, and a passionate fan of hockey and Toronto sports teams.

  • Ben Luther

    Ben Luther

    Ben spent several years working in the I.T. field, moving from a front-line support role all the way to the project manager.   He’s advised businesses ranging from startups to large interstate companies as well as governments on how to best identify business needs and the technology to meet them.  He’s designed and supervised hosted data center solutions, on-premise installations, and mixed-location implementations along with their management systems.  He has a wide array of technology experience from entry-level network engineering to corporate-grade Internet security.  He’s spent the last three and a half years at Ortega’s Appliance Service as the technology integrator and process manager.

  • Bertazzoni

  • Bill lange

    Bill Lange

    LG Electronics

  • bob dougherty

    Bob Dougherty

    Bob Dougherty is the President and owner of Fleet Appliance Corp. He started this appliance repair business in the spring of 1997. He is also the owner/operator of a Dryer Vent Wizard franchise that he purchased in spring of 2008. He is also a past Executive board member of United Servicers Association as past Vice President, past Treasurer also committee member for multiple committees and current board member.  He is also a facilitator for USA for various business training programs for the RSTI, ISM, and ASTI.

  • Brannon Harris

  • Broadly


  • Chadwick Farrell

    Chadwick Farrell

  • Chase Cycak, Lowe’s

    Regional Service Manager supporting multi-industry service in the state of Texas. (Major ApplianceRepair, Consumer Electronics Repair, Outdoor Power Equipment Repair, Broadband Installation, and others).

  • Chris Smith, OnPoint Warranty

    Chris is currently CEO of OnPoint Warranty Solutions where he continues to create innovative service solutions that impact Customer Experience and Customer Loyalty. With more than 25 years of experience in consumer service and retail operations, he also served as Founder and CEO of Service Power Field Service Solutions and President of GE Warranty Management. Chris has had the opportunity to construct and execute service delivery programs for companies such as Apple, Google, GE, Dell, CDW, NewEgg, and HP where customer experience programs drive the lifetime value of the customer.

  • Christina German, WPL

    Lead a team of 75+ individuals to develop and release technical content and deliver multi-media training in support of the Whirlpool Authorized Factory Service Network. Prioritize and plan for training delivery aligned to product launch calendar and based on a competency model for trainers, technicians, back office personnel and business owners. Promote a closed loop feedback on issues experienced by the Service Network and trigger early warning signs for Quality, Engineering and Manufacturing teams on the pursuit of Product Leadership

  • Christina Kraker (ServicersWeb)

    Christina is an Electronics Calibration & Repair Technician by trade (USMC 6492 - oorah!) but decided to pursue a Master’s Degree in English after finishing her 5-year enlistment. During her graduate studies, she became obsessed with Google’s algorithm and digital marketing. After graduation, she returned to work as a Calibration Analyst for the NAVAIR Calibration Program Office scheduling equipment calibrations for Navy & Marine Corps deployments—because what are you going to do with an English Degree, right? In 2012, Christina used her knowledge of inventory management and digital marketing to join her husband to start ServicersWeb. Today, Christina speaks on digital marketing at several trade association conferences and provides consulting to technicians looking to grow their brands online. Her biggest passions are Trade Education, Education Reform, Sales Funnels, & Consumer Behavior.

  • Christopher Stephenson

    Christopher Stephenson

  • corrine-caruso

    Corrine Caruso

    Corrine Caruso has been co-owner of Solar Refrigeration & Appliance Service, Inc., along with her husband Tony, since 1984.  Throughout her career, Corrine has served the industry in a number of capacities. She is the former President of the Appliance and Electronics Association of New Orleans, where she was the first woman to hold that role.  She is a current board member of United Servicers Association, and also serves as a council member on the Whirlpool WFCC Service Council. Since 1984, Solar has grown from a one technician operation, running 4 calls per day, to 40 employees with 28 technicians running approximately 250 service calls per day.  Solar is now the largest servicer in the Gulf South region, servicing New Orleans, LA, Baton Rouge, LA, and Jackson, MS. Solar has won many industry awards, most recently the Lowes Regional Servicer Provider Corrine uses her experience and direct approach to proactively address details before they become problems. She also believes it is important to build strong, honest relationships with good partners. Corrine lives in and is a native of New Orleans.    

  • Dacor

  • Daniel Beaule

    Daniel Beaule

  • Dave Smith

    Experienced Technician and Business Owner with a demonstrated history of working in the consumer services industry. Skilled in Negotiation, Budgeting, Business Planning, Operations Management, Appliance Service and Refrigeration Technology. Strong business development professional.

  • David Oliva

    David Oliva

  • Dean-Landers

    Dean Landers

    Industry speaker, author, and consultant. Creator and author of The Original Blue Book Major Appliance Job Rate Guide (the national pricing tool for the appliance service industry), and GLEEPS! soft skills for technician and Customer Service Rep training. President and founder of Landers Appliance, Inc. a multiple award-winning service company in Baltimore.  Owner of Dean M. Landers Consulting, LLC   Peer group founder, program director, and facilitator. Conference and industry event speaker including Key Note’s at Appliance TechTalk convention 1994 and Appliance Service Training Institute in 2013.   Partner in Service Company Solutions, the creators of and the electronic Blue Book. Chairman of Youth 180, an evangelical Christian outreach organization.   Mentor of young men without fathers in the home through Life Coaches, a Baltimore City Young Life ministry. Locations coordinator, Bible study and prayer group leader for Baltimore City Bible Church, a church plant. Past president and board member of the United Servicers Association.  Past member of the National Federal of Independent Business Maryland Leadership Council. Past legislative chairman of the Maryland Alliance for Fair Competition, a utility watchdog group. Married to Tricia Milan. Five children, three sons in law, two daughters in law, 22 grandchildren and counting!

  • Diane Hoffman

    Diane Hoffman

  • Don Harris

    Don Harris (Founder at Dependable Services)

    Don Harris is the founder of Dependable Services in Atlanta, Ga. Don founded his business in 1970 and ran it successfully until he turned it over to his son, Brannon Harris, in 2014. Dependable Services provides services for heating and air conditioning, residential appliances, restaurant equipment, commercial refrigeration, and water heaters. During those 44 years, Don gained a tremendous amount of knowledge, experience, and expertise on how to run a Profitable Service Business. After turning his business ownership over to his son, Don began helping other similar businesses and founded Appliance Service Secrets. Don offers coaching, consulting and operational expertise for struggling service businesses. He also runs a number of Mastermind Groups where they focus on business growth & profitability and have weekly calls along with multiple visits to each members business throughout the year to critique the behind the scenes operations and add value, input and unparalleled insight into the members business operations

  • Doug Couts

  • Dr. Warrick

    Dr. Warrick

  • ePass


  • Fred Holbrook

    Spent over 30 years in manufacturing with last 17 years in operations of wire harnesses for appliances and automobiles. Purchased Sloan Appliance in Columbia, SC in April, 2010. Grown from 9 technicians to 17 in that time. BS in Accounting and MBA from Clemson University Married with two grown children    

  • Fred’s Academy

    Fred's Appliance Academy is a hands-on training course. We currently offer 3-week appliance repair courses and 1-week repair courses.

  • Gary Childers

    Gary Childers

  • Ginny Seeley

    Ginny Seeley

  • dave delaney google


    About Dave is a speaker for Google’s Get Your Business Online program. His humble beginning? In 1983, he ran a bulletin board system on his Commodore 64 (a self-proclaimed, old school nerd). Today, Dave is a popular keynote speaker, author, and digital marketing consultant. He is the founder of and Dave is best recognized for his work in the digital marketing, social media strategy, and business networking spaces. He has appeared in technology related stories in USA Today, Forbes, Entrepreneur, BBC, CBC, Mashable, VentureBeat, The Tennessean, Nashville Business Journal, and The Toronto Globe and Mail. Dave is also the author of the acclaimed book, New Business Networking. You can find his writing in his a bi-monthly column in The Tennessean and on his personal blog,

  • Gordy Noe

    Gordy Noe

    President-Pioneer Heating and Air Conditioning Inc, Knoxville Tennessee President-Tennessee Chapter of Plumbing, Heating and Cooling Contractors(PHCC) Trustee-PHCC of Tennessee HVAC, Sheet Metal and Plumbing Apprentice School Founder-PHCC Ride and Decide Program Member of Knox County Schools CTE Advisory Committee Member of Tennessee College of Applied Technology Advisory Committee 2013 PHCC National HVAC Contractor of the Year Multiple Year TVA Energy Right Contractor of the Year 2017 Contractor Magazine HVAC Contractor of the Year In Business since 1981(Currently 38 years) 50+ Employees/40 Trucks(Currently)

  • Greg Gordon

    Greg Gordon

  • Interise


  • Jack Hobbs

    National Sales Director at Barry's Restore It All Products - Surface Restoration Training for Stainless Steel and Bronze

  • Jack Miller

    Jack Miller

  • James Dolbeare

  • jared guinn

    Jared Guinn

  • Jeff Thompson

    Jeff Thompson

  • Jeremiah Webb

    Jeremiah Webb

  • Jeremy Davis

    Jeremy Davis is the owner of Lane’s Appliance Repair in Lansing, Michigan. Jeremy became a partner with Lane’s Repair in 2008 and took over ownership of the business in 2012 when his father-in-law and company founder retired. After taking over the business in 2012 the company has grown from a one-man operation to currently 6 technicians and 2 fulltime office staff. Jeremy has a true passion for hands-on troubleshooting, problem-solving and customer satisfaction. He especially enjoys his interaction with customers and staff. 

  • Jillian Franke

    Jillian Franke

  • John Foster

    John Foster

  • John Meaney

    John Meaney manages the Key Accounts Team at Intuit.  He’s been with the company for 13 years holding a variety of roles always with a focus on empowering Small Businesses for financial success.  In 2015 John obtained the Certified Franchise Executive designation from the IFA and has helped some of the nation’s largest Franchise organizations convert and standardize on the QuickBooks Online cloud-based product line.  John is a graduate of Texas Christian University and currently lives in McKinney Texas with his wife and 2 daughters.  In his spare time, he likes to run…a lot.  

  • John Oliver

    John Oliver

    Responsible for the creation and implementation of all Fisher & Paykel technical training materials for the North American market, including video, PowerPoint and written documents.

  • Juan Morales

    Juan Morales

  • Larry Oxenham – American Society of Asset Protection

  • Laura Mathis

    Laura Mathis

  • LG Electronics

    LG Electronics is offering four classes this year covering refrigeration, dishwashers, washing machines, reclaim, and service bulletins. 

  • Lorne Sederhoff

    Lorne Sederhoff

  • Lowes

  • Wordstream

    Mark Irvine – Wordstream

    WordStream, Inc. helps businesses grow by distilling paid search and paid social optimization, ad creation, and reporting into a simple, guided workflow. Save time, save money, grow faster with WordStream!

  • Mark Phillips

    Mark Phillips

  • Marshall Holder

    Marshall Holder

  • Matt Shickles

    Matt Shickles

  • Michael Hurd

    Michael Hurd

  • Mark Maguire

    Michael Maguire

    Michael Maguire has been in the residential home appliance business for 42 years, beginning as a trainee back in 1976 while in his Junior year of High School. He graduated from the Appliance Repair Division of the Greater New Bedford Regional Vocational Technical High School in 1979. He immediately went into the field as a Home appliance technician, First as a Technician at Sears and Roebuck and then joined the Boyd Corporation in 1981 and worked there until 1988. This is when he began working on Sub Zero, Thermador, and Viking just to name a few. In 1988 began working as a Field Service Manager for Elite Service in North Attleboro until 1995.   In 1995 he joined Gaggenau USA as National Service Manager, responsible for all of North America for the brand. He was there until 1999 when he relocated from Massachusetts to Dacula, GA which is a suburb of Atlanta.   From 1999 to 2006, He held the positions of Vice President for Service for HADCO Distributors in Georgia, Kupperbusch Gourmet Appliances in Tampa Florida and TurboChef Inc. of Dallas Texas. From 2007 until October 2016, he was the National Training Manager for Viking Range, LLC . He joined Beko, US in October of 2016 where he is currently the National Training Manager.     He lives happily with his wife Jeanne in their home in Dacula, GA. He has one daughter Jennifer who is 335years of age and a beautiful granddaughter Scarlett Elizabeth Maguire who is 11 years old. He enjoys Motorcycles, Cruises, Music, Movies and spending time with his family.

  • Michael Mathe

    Michael Mathe

  • Michael Noe (Franchise Consultant)

    Franchise Consultant at Neighborly- Mr. Appliance Corp.


  • Nick Faiola

    Nick Faiola

  • Paul Jew

  • Paul MacDonald

    Paul was the founder of Factory Appliance Service in Toronto Canada. Started in 1983 with just one technician, Paul grew his independent service business to 38 technicians on the road with 75 employees. After 26 years Paul sold his business in 2006 to Direct Energy, a North American Energy Company. Paul Joined United Servicers Association in 1998 and served as association president from 2001 through 2005. It was through his participation in the trade association USA that Paul learned how to grow his business and increase its profits. A Certified Service Manager (CSM) and industry expert, Paul created “The Road to Black ™” an Expert Service Program for service companies and retailers who look to improve their service operations and increase profits. He has worked with over 20 companies sharing his experience, strategies and advice. Since 2014 Paul has been working closely with Yale Appliance & Lighting in Boston MA serving as Director of Customer Service & Service growing their service business from 16 to 30 technicians. Paul is a favoured speaker of many associations within the appliance industry and he continues to work with USA providing business management training. Website:

  • Peter Eastwood

    Peter Eastwood

  • Bosch

    Randall Renfro

  • Reckitt Benckiser

    Reckitt Benckiser

  • Reckitt Benkiser

  • Renee Galiato

  • Richard Berki

    Richard Berki

  • Robert Arotin

    Robert Arotin

  • Rossware

    We create business software solutions for small to medium-size service companies that are engaged, typically, in the business of appliance repair, HVAC service, pool and spa service, electronics, plumbing, electrical, or garage door repair. We cater to any company whose primary mode of operation is performing service calls. Our clients range in size from one-man shops to companies with as many as 80 technicians.

  • Sarah Brown

  • Service Power

  • Seth Burney

    Seth Burney has been immersed in digital marketing trends for the last 7 years and speaks on various topics including Social Media, Reputation, Digital Marketing Trends, Web Development, Search Engine Optimization, and Digital Paid Ad Strategies. Currently, as Partner Manager for Marketing 360® and Top Rated Local®, he helps small business owners and franchise owners increase inbound lead flows through omnichannel digital marketing strategies.

  • Sharp

  • Stan Kanevsky

    Stan Kanevsky

  • Steve Haber

    Steve Haber

  • Sub Zero


  • Suzi Lemen

    Suzi Lemen

  • Terry Kelm – Sunbelt

    Over 10 years helping franchise organizations with new investor prospects; franchise re-sales; and sellingor re-franchising corporate stores. Specialties: franchise re-sales and new prospect referrals. corporatestore sales.

  • Tom Kissane

  • Tracey Janey, GE Appliances

    Tracey is a 30 plus year veteran of the Appliance Service industry and currently is the National Customer Care Director at GE Appliances. He continues to focus on the ease of doing business with the GEA service partners, that impact the Ownership Experience of our end-user customers.  Building a service management team, with technical training and enhancing the ease of doing business for our service partners.

  • Tracy Ahmad – American Society of Asset Protection

  • Vulkan

  • Vulkan Lokring

    Vulkan Lokring

  • Wade Knoke

    Wade Knoke

Annual Service Training Institute